UserTesting enables organizations to understand what it’s like to be their customer, with a video-first experience testing platform with a global, opt-in network of contributors. Through UserTesting’s Human Insight Platform anyone in an organization can easily get a vivid, first-person understanding of any experience. With UserTesting, any team can watch real people engage with products, apps, or services.

The platform generates video-based Customer Experience Narratives, or CxNs™, typically in less than a day, and often within a few hours. Using machine learning, the platform analyzes and surfaces key moments of insight rapidly and at scale.

UserTesting

Product Marketing

Drive product marketing initiatives to enhance customer value and product adoption.

• The Product Marketing Manager will work collaboratively with Product, Corporate Marketing, Sales, Enablement, and Customer Success to bring new products to market, with a focus on delivering customer value.
• Develop go-to-market plans for new product releases, coordinating with cross-functional team members across the organization.
• Partner with the Enablement team to ensure the field teams can clearly articulate the value of our solutions to both buyers and existing customers; develop internal tools and external collateral and teach them how and when to use it.
• Develop product positioning and messaging that resonate with our target buyer personas.
• Partner with cross-functional teams to help create messaging and content for sales plays and initiatives.
• Understand the competitive landscape to craft differentiated messaging and enablement.
• Create and maintain internal- and external-facing content around a specific product domain, including preparing presentations for customer conferences, sales initiatives.

Product Marketing Manager

Craft campaigns and messaging to drive awareness among executive buyers.

• The Sr Product Marketing Manager, Strategic Audiences will work closely with the field and marketing organizations to craft campaigns, enablement programs, positioning and messaging, and content designed to drive awareness and interest from specific buyer personas, initially focusing on executive buyers.
• Become the subject matter expert for UserTesting’s different buyer audiences, with a focus on senior executives and how to engage them throughout the sales process
• Develop campaigns and sales plays designed to drive awareness and interest amongst specific audiences
• Partner with the Enablement team to create internal training focused on educating Sales and Customer Success teams on our audiences. Enabling them to clearly articulate the value of our solutions
• Partner with our Industry Solutions team to create compelling narratives for audiences within specific verticals.
• Drive a common understanding of our buyers within the Product and Engineering organization
• Partner with the Marketing team to drive events and other initiatives focused on specific audiences.

UserTesting Jobs in New York City

UserTesting

Product Marketing Manager

UserTesting

Senior Product Marketing Manager

UserTesting