DropInBlog - Email Marketing Specialist
May 8
🏡 Remote – New York
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Description
• The Email Marketing Specialist will be responsible for crafting email sequences to drive various outcomes: converting trial signups, educating existing customers about new features, and enticing back customers who cancelled or let their subscription lapse. Additionally, they'll create lead magnets to grow the email list and segment it for targeted campaigns. They'll set up, track, and refine email campaigns to boost conversion rates. • Develop new email onboarding funnels and enhance existing customer email sequences. • Craft newsletters to keep existing customers informed about new features and tips. • Create lead magnets to capture email addresses from website visitors. • Monitor and track email deliverability, opens, clicks, click-through rates, and conversions. • Update information about new features on app listing pages. • Write copy about new features for front-end website. • Draft feature descriptions and tooltip explanations for backend. • Prepare support documentation about new features. • Generate social media posts about site builder tutorials and schedule them in SmarterQueue. • Develop App Listing pages for real integrations with website builders.
Requirements
• Expertise in SaaS email funnel creation, developing and executing segmented email marketing strategies and automations throughout the customer lifecycle. • Skills in newsletter creation, devising and implementing educational and promotional campaigns to nurture customers. • Ability to create lead magnets, crafting and executing lead magnets and corresponding email funnels to attract new customers. • Proficiency in copywriting, drafting email funnels, onboarding sequences, newsletters, lead magnets, website updates, social posts, and app listings. • General marketing experience, understanding the customer buying journey. • Experience with email software, monitoring, and analytics, setting up segmented funnels, tracking performance metrics, monitoring email deliverability, opens, clicks, click-through rates, and conversions. • CRO experience, optimising email funnels for open rates, clicks, and conversions.
Benefits
• Competitive Salary: Earn a monthly salary of $2,500-$3,500.* • Global Work Flexibility: Work remotely from anywhere in the world, ensuring a work-life balance. • Opportunities for Growth: DropInBlog is in a critical growth phase, offering numerous opportunities to learn, innovate, and advance. • Salary Increases: Potential for salary growth as you expand your skills and responsibilities. • PTO: 20 Days paid time off. • Autonomy: Enjoy the freedom to shape your role and contribute directly to the company's growth. • Tools & Resources: Access to industry-leading tools and resources to enhance your productivity and skills. • Collaborative Environment: Work with a diverse and talented team from across the globe. • Impactful Work: Your contributions directly influence DropInBlog's success and growth trajectory. • Data Security: We prioritise the security of our team members, ensuring safe and secure communication channels.
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