Therabody
A new era of Theragun is here. Made for the Workout Called Life.
Training • Recovery • Sports Science • Injury Prevention • Athletic Performance
501 - 1000
Digital Copywriter (Temp)
May 14
🏡 Remote – New York
Therabody
A new era of Theragun is here. Made for the Workout Called Life.
Training • Recovery • Sports Science • Injury Prevention • Athletic Performance
501 - 1000
Description
• Craft persuasive product descriptions, headlines, CTAs (Calls to Action), and other digital content that resonate with our target audience and drive conversion • Utilize UX/UI best practices to enhance user experience and encourage action at every stage of the customer journey • Optimize copy for search engines (SEO) and paid search (SEM) to improve visibility and drive traffic • Test and iterate copy based on performance metrics and user feedback to continuously improve conversion rates • Collaborate closely with the marketing team to understand target audience personas, brand messaging, and campaign objectives • Conduct thorough research on industry trends, competitor strategies, and keyword analysis to inform content development • Ensure consistency in tone, style, and messaging across all touch points to maintain brand integrity • Stay up-to-date with industry developments and emerging trends in digital marketing and copywriting
Requirements
• Bachelor's degree in Marketing, Communications, English, or related field. • 5+ years in writing for ecommerce copywriting with a focus on direct-to-consumer brands. • Strong understanding of UX/UI principles and how they impact conversion rates. • Expertise in SEO and SEM strategies, including keyword research and optimization techniques. • Excellent written and verbal communication skills with meticulous attention to detail. • Ability to be a self-starter who works collaboratively in a fast-paced environment with tight deadlines. • Proficiency in content management systems (CMS), Figma, Asana and familiarity with digital analytics tools. • Portfolio showcasing relevant work samples and demonstrated results. • Knowledge of AP style guidelines
Benefits
• Temporary role
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