Senior Field Marketing Manager - New York, NY

May 8

Cockroach Labs

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Cockroach Labs is the creator of CockroachDB, the most highly evolved cloud-native, distributed SQL database.

Open Source • Distributed Database • Transactional • RDBMS • SQL

201 - 500

💰 $278M Series F on 2021-12

Description

• Define the National Event program working with Sales / Marketing Leadership on the selection of events and recommendations of sponsorship levels • Execute the National Events, working collaboratively and cross functionally to ensure we maximize the investment we are making in terms of opportunities added to the pipeline • Work closely with the SDR and Sales team on post event follow up, managing and communicating results across the business • Work closely with the Sales teams to understand pipeline needs and develop specific account-based marketing campaigns • Co-create the regional Field Marketing plan for East and West to help create pipeline and accelerate the sales cycle in line with business goals and regional revenue targets • Execute the Field Marketing events for the East and West regions working closely with the regional Sales, SDR and SE teams • Collaborate with Channel Partners, build relationships and run co-marketing event activity • Manage program spend and own campaign ROI tracking and development, sharing results and recommendations with the wider marketing team

Requirements

• 5-8 years of event management experience, ideally with a focus on B2B • Deep expertise in event planning and sponsorships including budgeting, negotiation, event and travel logistics • Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns, targeting regional businesses • The ability to scale, manage and motivate high performing teams • A data-driven mindset focused on setting and measuring KPIs and pipeline metrics • Experience delivering, accelerating, and expanding sales pipeline through regional marketing • Strong communication, negotiation, and budget management skills, with the ability to work across all levels of an organization • The ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines

Benefits

• Competitive Health Insurance Coverage (for you & your dependents!) • Paid Parental Leave (with baby bucks) • Flexible PTO • Learning & Development Budget • Relocation Support (as applicable)